Customer Questions: Do we need to rebuild our operation around battery powered refrigeration?

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Battery refrigeration sounds good. But do we need to rebuild our operation around it? It’s one of the first questions operators ask about any new technology. Working with DistriFresh B.V., a Dutch temperature-controlled food distribution operator, we monitored how a battery-electric refrigeration system (advantage.li) integrated into an existing fleet. We were not looking at performance…

Customer Questions: What happens if your refrigeration runs out mid-route?

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It’s the first question most operators ask—and for good reason. In temperature-controlled logistics, failure isn’t just inconvenient. It’s costly, visible and immediate. Over nearly two years of real-world operation with DistriFresh B.V. in the Netherlands (a temperature-controlled distributor of fresh and frozen food products) we tracked performance via fleet telemetry across more than 1,800 delivery routes.…