Hello. An actual human here and yes, it’s time we had that conversation. I’m Nicole and I’m responsible for the marketing and the brand storytelling at maxwell+spark. In my other life I write children’s books. (While the worlds of children’s fiction and industrial logistics might appear incongruous, you’d be surprised how many of those skills…
What are you really buying when you buy a forklift battery? In our latest FORKLIFTACTION article, we ask a lot of questions. As lithium-ion becomes more widely available, it’s getting easier to compare price, capacity and specification, but not everything that counts can fit on a spec comparison table. The harder things to compare often…
One of our core values at maxwell+spark is innovation. This rose out of our academic DNA: research, curiosity to solve problems and the pursuit of answers form the foundation of who we are today. We are therefore very proud to report that progress continues on the next generation of our advantage.li, our battery electric transport…
“I talk forklift” Take a moment to look around you. The desk in front of you. The laptop sitting on it. The coffee cup in your hand. At some point, almost everything you touch has been picked up by a forklift. That is how Dale Rosewall, our Head of motive.li South Africa, sees the materials-handling…
When, Robert Lee, our Head of Sales Africa, sees a refrigerated truck carrying maxwell+spark technology pass him on the road, he remembers when it was still only a conversation with a customer: “You remember when you engaged in that sale, and how now there’s this piece of equipment out there, performing for the customer, performing…
For a dairy delivery vehicle, reliability matters. So, what is the first real-world data telling us about fridge.li Gen3 in operation on a Clover truck? Across three weeks of active operation in Johannesburg, the battery-electric refrigeration system completed 13 delivery days on a large-volume supermarket route. The unit ran at a 2°C setpoint, with the…
Decarbonisation becomes meaningful when it works in daily operations. That has been our focus at maxwell+spark: building lithium-ion battery systems for industrial logistics environments where uptime, reliability, serviceability and total cost of ownership matter. We’re pleased to share that maxwell+spark has been selected for the 2026 Top 250: NL’s Fastest-Growing Firms by Erasmus Centre for…
Battery refrigeration sounds good. But do we need to rebuild our operation around it? It’s one of the first questions operators ask about any new technology. Working with DistriFresh B.V., a Dutch temperature-controlled food distribution operator, we monitored how a battery-electric refrigeration system (advantage.li) integrated into an existing fleet. We were not looking at performance…
It’s the first question most operators ask—and for good reason. In temperature-controlled logistics, failure isn’t just inconvenient. It’s costly, visible and immediate. Over nearly two years of real-world operation with DistriFresh B.V. in the Netherlands (a temperature-controlled distributor of fresh and frozen food products) we tracked performance via fleet telemetry across more than 1,800 delivery routes.…
Our customers in the transportation refrigeration sector know the challenges of operating in today’s cold chain landscape all too well: there are stringent regulatory demands for emissions reduction, rising energy costs, added to this labour shortages and increasing operational complexity. Safety, efficiency and adaptability become key compass points in this rapidly evolving landscape. At maxwell+spark…