Hello. An actual human here and yes, it’s time we had that conversation. I’m Nicole and I’m responsible for the marketing and the brand storytelling at maxwell+spark. In my other life I write children’s books. (While the worlds of children’s fiction and industrial logistics might appear incongruous, you’d be surprised how many of those skills…
What are you really buying when you buy a forklift battery? In our latest FORKLIFTACTION article, we ask a lot of questions. As lithium-ion becomes more widely available, it’s getting easier to compare price, capacity and specification, but not everything that counts can fit on a spec comparison table. The harder things to compare often…
One of our core values at maxwell+spark is innovation. This rose out of our academic DNA: research, curiosity to solve problems and the pursuit of answers form the foundation of who we are today. We are therefore very proud to report that progress continues on the next generation of our advantage.li, our battery electric transport…